The main objective of this data gathering and analysis is to provide a snapshot of the current social media footprint of theThe main objective of this data gathering and analysis is to provide a snapshot of the current social media footprint of the employees of 240 of the world’s top group companies, which are widely diverse in structure, size and industry. This made it critical for us to standardize the evaluation of certain criteria in order to ensure an accurate and fair assessment.
The objective of the analysis is to provide the following:
- A comparative insight into the communication strategies of the Fortune 100, FTSE 100 and EuroNext 40 companies
- A deeper understanding of the variety of communication decisions these companies have had to employ due to their nature and structure, which naturally impact their respective EA scores
- A contribution to the discussion about the role of employee engagement in these decisions.
Each EA Score is a combination of two main elements: employee performance scores, which are calculated based on advocacy activity carried out by employees on social media, and level of CEO activity on social media. This report explores, in detail, some of the major variables identified in this study, which may have proven to bolster, or lower the EA scores.
Interested in finding out how being a social CEO can boost the impact of employee advocacy initiatives? Or why certain industries perform better than others?