Misys launches Sociabble, putting employees at the heart of internal communication.
Global Employee Advocacy: The Pilot
Dynamic Channels: The Organization of Global and Localized Content
Launching Sociabble in around 40 countries, Microsoft used the platform’s dynamic channel functionality to tag content and filter it onto channels, including Marketing, Finance, Manufacturing, Retail and Local Events. The Microsoft Sociabble network has 20 standardized channels, each of which contains both global and localized content. This means that when employees sign up, they receive content that is tailored to them according to their location but are also able to access all global Microsoft content.
The channel structure implemented by Microsoft is crucial for a number of reasons. Firstly, it gives Microsoft employees throughout the organization easy access to the content that is most relevant to them. Secondly, it gives the company a high amount of visibility concerning the engagement rates of global and localized content, as well as the activity of different user groups. And thirdly, it allows administrators to devise and launch campaigns that are tailored to their region.
“We estimate that if 10 000 Microsoft employees use Sociabble, it will generate between 350 and 500 million potential impressions per year, with an estimated equivalent advertising value of between 5 and 10 million dollars.”
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