Misys launches Sociabble, putting employees at the heart of internal communication.
Transforming Employees and Stakeholders into Brand Advocates
Engaging Two Separate yet Synchronized Communities
Groupama wanted to provide tailored content for each of its advocate communities, based on specific marketing needs and objectives that relate to the global brand communication strategy. Sociabble responds perfectly to these needs, enabling the company to animate both networks in a different yet coordinated way and boost advocate engagement through gamification campaigns.
In order to optimize advocates’ sharing activity on Sociabble, Groupama uses the platform’s advanced analytics to identify top advocates on each social network, as well as members who require specific guidance.
Launching Sociabble has enabled Groupama to engage and coordinate internal and external brand advocates online, in order to amplify the reach of brand communication on social media. The insurance group has achieved its objectives thanks to regular and highly targeted gamification campaigns, as well as the analysis of pertinent data regarding the engagement rates of both advocate communities.
“We were looking for a content aggregation platform that offered a personalized advocate experience. We have found that in Sociabble, using a single tool to create two distinct sharing communities and tailor content to users according to their location.”
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