About the Employee Advocacy Score
What’s taken into account for your score?
The methodology behind the Employee Advocacy Score is based on measuring numerous aspects of companies’ public information and social network data, in order to determine how powerful their employees are as advocates. The score includes data points on company employees who are active on Twitter and LinkedIn, as well as their level of engagement with the company on those networks in the form of company mentions and key words related to their industry. We also include metrics on CEO activity on LinkedIn and Twitter, and their level of engagement on those social networks. This information is then added to our custom algorithm, in order to calculate their Employee Advocacy Score. Scores are standardized in order to account for company size. The higher a company’s employee engagement and advocacy level, the higher the Employee Advocacy Score.Download the full EA Score Report and find out more about our methodology. Find out more about us